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Typography Errors in Films

Started by Dave Hughes, August 17, 2008, 03:04:28 PM

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Dave Hughes

Some of you may remember we ran a number of these puzzles some time ago.

Here's how it works. The picture of a map below is taken from the film Indiana Jones and the Kingdom of the Crystal Skull (2008), which was set in the year 1957.

What's wrong with the typography?

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Murray

Is the font Avant Garde? Well, apart from the fact that it won't be released until 1970... I can't see anything wrong!

Some interesting information here:
http://www.graphic-design.com/Type/Avant/Avant2.html

Dave Hughes

I'm going to have to be a bit picky here, as I don't want this one solved too soon!  ::)

No, the font isn't Avant Garde, but you're very close!
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Dave Hughes

OK, you've got it I didn't think it would last for long!

Here's what Mark Simonson who looks out for these things had to say about it:

Did they finally get it right in the fourth film, Indiana Jones and the Kingdom of the Crystal Skull (2008)? Not quite. They didn't use Serif Gothic this time, or even Helvetica (which would just have been released in 1957, the year in which the film is set). Instead, they used Century Gothic, a font that didn't exist until 1989. This wouldn't necessarily be a problem since Century Gothic's caps are very similar to Futura, which would be perfectly appropriate for 1957. Unfortunately, Century Gothic is also a clone of Avant Garde (1970), a typeface with very large lowercase letters, a quintessentially Seventies characteristic. So, not the best choice.
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